Spot the campaigns running in the market that are missing from your website, with the “Missed opportunities” marker available across the platform.
Identify new advertisers by category and recognise opportunities you may be losing.
Benchmark your website against competitors and find campaigns they host while you do not.
Negotiate better deals with advertisers and agencies, based on their full advertising activity.
See the full campaign history of every advertiser since 2012, giving you stronger arguments for a larger share of their budget.
Explore each agency's client portfolio, including the campaigns they launch and the categories they focus on.
Decode the relationships between websites, publishing groups, advertisers and agencies.